Archives for posts with tag: marketing

What happens when innovation is merely buzz and not based on something real? At best — nothing. Worst case you wind up creating a bubble and sooner or later it pops. 

A particular energy company stood in front of Wall Street for a presentation on innovation “Less assets are more. The future of business is not heavy balance sheets and deep inventory but borrowing and investing, futures and contracts”. Everyone ate it up. New business was business-light, agile, less risk, more gain and profits are fast. This new innovation in the energy industry left the other guys scratching their heads trying to figure out how it was all possible. Then the truth was revealed. This revolutionary business concept turned out to be nothing more than “fixed trading and marketing” secured on invisible assets and fictitious companies — Innovation only by perception.

Innovation is transparent, it’s real. It’s proven. It’s not just theory. It takes time, investment and wisdom.
Is your organization making an impact? How so? Do you have high performance teams and are they empowered and accountable? Other questions to consider:

  • What are your core areas of focus? How are they different from the other guys?
  • Name specific areas or people that are making things happen.
  • Are new ideas being brought into reality? Are they effective or will they be?
  • Can you see a pattern of momentum? If it is healthy how are you fueling it?
  • Is what you are doing sustainable?
  • What do we need to stop doing to allow greater focus on areas that have momentum?
  • Are you pre-investing in areas of potential growth?
  • Are you connected and invested with other innovative organizations?
Ok. Back to work.

What’s on your desktop? Post Link.


If you or someone you know is struggling to drum up business, probably the last thing they need is a new logo, website or a costly marketing effort. I have seen too many small businesses and even larger organizations invest a good chunk of change into their image only to end up at the same place they started — struggling.

Spending any amount of time or money for your appearance will do nothing if your product or service is not offering value. It’s like wanting to tap into the trading and marketing industry so you spend $1,200 on a suit and another $600 on a briefcase and stand on Wall Street and hope you bump into a trading executive that will give you a foot in the door. Doesn’t make sense, does it? Sure, you may look professional but more than likely you are going to just look like your someone standing around in an expensive suit doing nothing.

This is fresh on my mind because I recently developed an identity package and website for a home builder that is having trouble finding new business. Never-mind the residential housing market is in the toilet and most people already know a homebuilder they like and trust. They have been in the area for more than 25 years and have no significant stream of business, no referrals. Absolutely no word of mouth. Odd right? Something isn’t adding up. Either they are not offering a product that people want or their processes are just too complex or painful to hold interest. Want to know how to kill your business? Be complicated, be painful and don’t worry about finding that one thing that people are interested in.

Save your money for fueling momentum instead of trying to create a spark.  You will know when your product or service is solid — you won’t be asking for help to drum up business, you will be asking for help in improving it or fueling it. Also, with the money that you saved, buy the book Rework by Jason Fried & David Heinemeier Hansson. It will probably save you thousands.

Know anyone who had to learn this lesson the hard way or is about to? Feedback



When designing, developing, drafting a marketing plan or trying to problem solve in general I like to boil things down to the basics and use what is necessary and/or effective. Here is a quick list of the organizations and sites that I have peeked at most this year. Some are simple and some complex. Each of these sites have a different purpose and focus but all do a good job of carving out their own path.

BTW, All of these organizations have something in common — their culture, brand and purpose is clear and well executed. Online and Off.

Ready to rock out a new solution for my church. It’s clean and simple for sure but it needs to integrate better with what’s happening online. We should integrate a GFC blog stream video & text, add a layer over Facebook (API) and even look for a more integrated media toolset to feed the rapidly growing demand for mobile devices. Also, while we are under the hood, ramp up analytics and CRM functionality to improve our connection/communication.

What sites inspired or influenced you this year? Or which did you use the most? Post a link/comment

How well you can operate something directly depends on what you know about it – how well you understand it. So how well you know something or someone is how well you will interact with it. It has a flow, a rhythm. You can’t just use it – without first learning it, studying the rules, techniques, it’s make up. Before you can master anything you must know it first.

So, how are you using Twitter search? Why is it even important? You’ll see.

Ok, you have to be signed into Google.com to get the social circle or social media results but get ready for Google Social Results. On January, 29 2010. Social search is now LIVE via Google. Still in BETA Google search now accesses your social media circle in an attempt to display realtime content for improved relevancy. Notice that Facebook was left out. This is due mostly to that most of the content on Facebook is private, which is good for user privacy – but maybe not so great for businesses trying to be found on search engines. Interesting that the search would not at least access “public” pages of Facebook. Fun stuff. Social media – old term but still showing value as integration ramps up.

Great article on the details here. http://econsultancy.com/blog/5332-google-social-search-goes-live-without-facebook-results

The FIF-TEE % Project, Coming February 2010

Give to your Favorite Charity – Get Style. Be watching for more details on the FIF-TEE % Project.  It’s a pretty exciting venture putting half of our money back into some of your favorite projects. You buy a tee, you get and we give, geeeesh, its too cool, glad we thought of it.

SakridClothing.com << For More Information

Working through the principle – What we do effects everything. We can have a positive impact on this world or the inverse – and it’s our choice. What impact are you having on the world around you? What we are doing today will eventually filter down to the next generation. It will. You can bet on it. Ripple Effect. Starting this weekend @woodlandschurch

controlfreak_notes

Great word this weekend from the “Pleasers, Perfectionists, Procrastinators and other people like me” series.  Control Freaks is the topic. So which are you? I really identify with all of them at one time or another but recently I seem to fit into the “Worry wart“. Seriously, have I always been that way and just never noticed?

Just in the past year I have really began to experience the consequences for being a control freak. I seem to be very frustrated, fatigued and honestly feel like I am failing. So what now? Lately, I feel like God is just trying to show me how to do well with what I have been given, with what is right in front of me. Make sense, but harder than it sounds. My mind tends to stay 2-5 years ahead of where we are and if I/we are not making progress towards those goals, dreams and the vision then I panic. Still working on this and other things. Feel better just writing it down though. Peace.

Oh yes, types of Control Freaks just in case you can’t read my writing:

  • The Intimidator
  • The Perfectionist
  • The Worry Wart
  • The Uber-Planner
  • The Anti-Planner
  • The Master Manipulator
  • The Micro Maniac
  • The Opinionator

Are you a Control Freak? Comments from You

closed_dealership

Auto dealership photo from wired.

Revolutionary Change and Brilliance for $1
What if we all pitched in $1 each and hired Seth Godin and Malcom Gladwell to speak at a live stream “tv, radio, internet” event in Chicago reviewing the next 3-5 year strategy and business plan for The Big Three automakers. I say yes. It is time for GM, Chrysler and Ford to hire the best. Or better yet we can “lease” them for a 2-day summit. Leasing is always better, except when it’s not.

Or we can save our money if they will just empower some of the visionary minds and hearts already in their organizations to help them re-invent.  Your thoughts?

Just in case your in for $1

While we are at it. Let’s apply the same concept to the church.

marshillapp

Simple but cool Mars Hill iPhone application by SubSplash.

About Subsplash
We aspire to go beyond convention and deliver both amazement and delight.
Subsplash is a design-centric software company. Our approach to software design is strongly rooted in the iterative process. We love Getting Real and being Agile. By channeling our efforts through this methodology our clients get great results and the return on investment is high. We hope our customers see this benefit when using DreamStream, Timeless and our forthcoming products.

About Mars Hill Church
Mars Hill Church lives for Jesus as a city within the city – knowing culture, loving people, and seeing lives transformed to live for Jesus.
That’s our mission.

YES. You need to have your own iPhone app.

Recently our Senior Pastor Kerry Shook challenged our congregation to step up and meet an overwhelming need for shoes in our community. Over 6,000 pairs of shoes were given sacrificially that weekend. Just a few weeks later we began receiving reports of churches offering similar challenges to their congregations.

Pastor sparks spontaneous shoe giveaway for charity

CHAPIN, SC (WIS) – Hundreds of people in Chapin are helping others survive in ’09, donating shoes to a local homeless shelter. The congregation took the phrase ‘give someone the shirt off your back’ literally. Dress shoes, tennis shoes, sandals, flip flops, boots. Shoes of all shapes, all sizes and from all walks of life. It’s the result of a challenge from a pastor. “Not someday, but today. We’re going to do something right now to conclude this service that is a today action,” says Pastor Jody Flowers. Flowers encouraged the congregation in Sunday’s sermon to take action that would affect their community. The mission was to provide shoes to the Oliver Gospel Mission in Columbia. But rather than walk away from church with a plan to do it later in the week, he encouraged them to do it right at that moment. The staff supported the challenge. “Someday, I’m going to do this. Someday. And talking about that someday today, that you go ahead and do it right now. There’s nothing stopping us doing it right now,” says Pastor Paul Allen.

And then Pastor Flowers took off his own shoes and laid them at the alter.

“To really capture the opportunities of doing things now and not putting them off and doing things that truly are meaningful and touch people’s lives,” says Allen. Then one by one, members of the congregation walked up to the alter, took off their shoes and gently set them down, knowing someone in need would later put them on.

“Yesterday, we took it to a new level of not what can we do this week, but what can we do right now, immediately,” says Allen.

The motivation behind the challenge coincides with a series the church is focusing on right now called “One Month to Live,” based on the book.

Read full article and watch video here: http://www.onemonthtolive.com/news.asp

signup_shoes

Walk the Talk Challenge Info Here: http://bethemessage.com/shoes/

Why? Just for fun. Here is “Everything Designed” plus another message in binary code. Have fun with the translation. If you can figure out the second half of the message post your result here for a mention in my first book.

01000101-01110110-01100101-01110010-01111001-01110100-01101000-01101001-01101110-01100111-00100000-01000100-01100101-01110011-01101001-01100111-01101110-01100101-01100100-00100000-01000110-01101001-01101110-01100100-00100000-01000111-01101111-01100100-00100000-01000110-01101001-01101110-01100100-00100000-01001100-01101001-01100110-01100101

Is it impossible to memorize binary code? Pretty straight forward actually. Seriously, check out the chart below.

binarydesign

nlip_headerdoggy

The summer internship that is hotter than your mom’s dog. NO LIMITS INTERNSHIP PROGRAM 2009. If that makes no sense to you at all and you still want to jump in and contribute/learn design, marketing or internet (and ministry), begin shopping here: http://www.woodlandschurch.tv/nlip – Apply early and often, three spots go quick. Cya.

Oh yea, be ready to submit your work online. If you don’t have an online portfolio you can upload some images or art to any one of these: http://www.creativemyk.com or http://www.flickr.com or http://www.tumblr.com/.


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blog_motorolalifechurchwoodlands

Still compiling notes from some outstanding talks with amazing leaders this week. To quickly summarize the things that stood out the most are vision, energy, strategy and execution. They all have it, they all live it and they all expect it. If we are going to be effective in the marketplace, ministry or anywhere for that matter – we need to lead. Check out the line-up below, blog posts to come this week.

Part I
Glenn Gienko
Motorola

Executive Human Resources – Retired
Topic: “Leading with Strategy & Integrity” – (Talk plus Q&A – Half Day)

Part II
Bobby Gruenwald, Terry Storch, Craig Groeshel, John Otjen

LifeChurch.tv

Pastors, Digerati & Innovation Team
Topic: “Innovation, Technology, Church Online & More” – (Round table and Tour 2-Days)

Part III
Kerry Shook

WoodlandsChurch.tv

Senior Pastor and Best Selling Author One Month to Live
Topic: “Capturing the wonder of an untamed God.” (Staff Refresh 1-Day)

Stay tuned. Can’t wait. Peace.


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wtwta_cover_v3

Series art for “Where The Wild Things Are” Capturing the Wonder of an Untamed God. We had a ton of fun shooting for this one. The original story was written by Maurice Sendak. You can check out the new movie trailer here http://wherethewildthingsare.warnerbros.com/. Woodlands Church is kicking off the new series right after Easter! The video team is working on the promo video now and we should have a link soon to preview. By the way, the kids in the shot are Blakers and Savannah, they did an amazing job. Also, we had a seriously talented team involved in this project: Justin Keller, Roy Ford, Toby Canning and Charles Booth. Very very fun. Here are some shots.

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One more. Kinda blurry but still cool.

img_1613-copy

Geoff McFetridge did all of the hand-drawn title sequencing for the upcoming release of Spike Jonze’s, “Where The Wild Things Are” full length feature film.

wtwta


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“Sethisms” are now posted:

“You are either the best in the world or invisible.”

“When times are good buying is a sport.”

“When times are not so good we buy somethings because things will never be this cheap again.”

Link here: http://www.businessweek.com/innovate/NussbaumOnDesign/
Posted by: Bruce Nussbaum on September 25

About a year or so ago I met the V.P. of Marketing and Branding for H.E.B. Grocery through Blakers and FBA Conroe. Totally a great guy, great family but I have to say meeting him and just discussing design, branding, marketing with him for the oh say 10 minutes or so really stirred me into stepping it up in our organization. It really was not anything Earth shattering that he said or did – he was just a wealth of knowledge and it was kind of like, “man am I in the beginning stages of this whole branding and marketing realm”, even though I have been cranking out design, marketing and communication collateral since 1994, I was blown away.

Even more inspiring, he was most interested in the Church and how it was getting smarter about branding, marketing, planning and measuring effectiveness. I told him I would love to pick his brain sometime and he said “sure thing” and quickly pointed me to his top ten list of books that he gave all new employees as a mandatory reading assignment. At the top of that list was the book Ogilvy on Advertising.

You can get your copy here at Amazon.com. I also added a few other books I found to be awesome. Ogilvy kicks serious butt, they will also be at the SXSW conference again this year or at least their work and employees will be there for sure. Plan on attending.

Anyway, just jumped on Ogilvy’s site and was re-inspired all over again, thought I would share. Love it, keep up the good stuff.

Ogilvy Innovation Lab

Also, check out their Flickr Photos and their PR Blog site. Very very cool stuff.

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