Archives for posts with tag: branding

Had a great couple of days in Corpus Christi, Texas hanging out with the Bay Area Fellowship Multisite Campus team and wanted to post some of the photos. We toured five out of their eight campuses and all were uniquely setup while offering a consistent BAF experience. Thanks again to John Atkinson, Brandon Cunningham and Joey Davila for being excellent hosts. These guys took a day and a half out of their schedules to give us an excellent multisite experience! Amazing. Check it out via Flickr below.

http://www.flickr.com/photos/gfcinnovation/

If you or someone you know is struggling to drum up business, probably the last thing they need is a new logo, website or a costly marketing effort. I have seen too many small businesses and even larger organizations invest a good chunk of change into their image only to end up at the same place they started — struggling.

Spending any amount of time or money for your appearance will do nothing if your product or service is not offering value. It’s like wanting to tap into the trading and marketing industry so you spend $1,200 on a suit and another $600 on a briefcase and stand on Wall Street and hope you bump into a trading executive that will give you a foot in the door. Doesn’t make sense, does it? Sure, you may look professional but more than likely you are going to just look like your someone standing around in an expensive suit doing nothing.

This is fresh on my mind because I recently developed an identity package and website for a home builder that is having trouble finding new business. Never-mind the residential housing market is in the toilet and most people already know a homebuilder they like and trust. They have been in the area for more than 25 years and have no significant stream of business, no referrals. Absolutely no word of mouth. Odd right? Something isn’t adding up. Either they are not offering a product that people want or their processes are just too complex or painful to hold interest. Want to know how to kill your business? Be complicated, be painful and don’t worry about finding that one thing that people are interested in.

Save your money for fueling momentum instead of trying to create a spark.  You will know when your product or service is solid — you won’t be asking for help to drum up business, you will be asking for help in improving it or fueling it. Also, with the money that you saved, buy the book Rework by Jason Fried & David Heinemeier Hansson. It will probably save you thousands more.

Know anyone who had to learn this lesson the hard way or is about to? Feedback



controlfreak_notes

Great word this weekend from the “Pleasers, Perfectionists, Procrastinators and other people like me” series.  Control Freaks is the topic. So which are you? I really identify with all of them at one time or another but recently I seem to fit into the “Worry wart“. Seriously, have I always been that way and just never noticed?

Just in the past year I have really began to experience the consequences for being a control freak. I seem to be very frustrated, fatigued and honestly feel like I am failing. So what now? Lately, I feel like God is just trying to show me how to do well with what I have been given, with what is right in front of me. Make sense, but harder than it sounds. My mind tends to stay 2-5 years ahead of where we are and if I/we are not making progress towards those goals, dreams and the vision then I panic. Still working on this and other things. Feel better just writing it down though. Peace.

Oh yes, types of Control Freaks just in case you can’t read my writing:

  • The Intimidator
  • The Perfectionist
  • The Worry Wart
  • The Uber-Planner
  • The Anti-Planner
  • The Master Manipulator
  • The Micro Maniac
  • The Opinionator

Are you a Control Freak? Comments from You

marshillapp

Simple but cool Mars Hill iPhone application by SubSplash.

About Subsplash
We aspire to go beyond convention and deliver both amazement and delight.
Subsplash is a design-centric software company. Our approach to software design is strongly rooted in the iterative process. We love Getting Real and being Agile. By channeling our efforts through this methodology our clients get great results and the return on investment is high. We hope our customers see this benefit when using DreamStream, Timeless and our forthcoming products.

About Mars Hill Church
Mars Hill Church lives for Jesus as a city within the city – knowing culture, loving people, and seeing lives transformed to live for Jesus.
That’s our mission.

YES. You need to have your own iPhone app.

Great job, once again to Apple. The ad featured on the New York Times site, NYTimes.com kicks some serious butt. Very very cool, very effective. Talk about creating brand awareness, reinforcement, loyalty and buzz. Hopefully this stays up for a while. Good stuff. The Internet is evolving, seriously, just turn off your computer for a few weeks then turn it back on and take note of the change. It is that fast.

http://www.nytimes.com/

SXSW Interactive Conference

SXSW Interactive Conference

I missed the SXSW Conference this year due to our Innovation conference scheduled during the same week/weekend. Let’s hit the road and check out the latest interactive happenings! Also, get in now and vote for your favorite speakers at the SXSW Panel Picker. Voting for the 2009 SXSW Panel Picker opens on August 8 and closes on August 29.

Panel Picker link here: http://www.sxsw.com/interactive/talks/panel_picker

Link here: http://www.sxsw.com/

2009 brand design by: http://spdaustin.com/ Good work guys!